Michael Kors recently took advantage of a unique opportunity to showcase their Spring campaign at the elegant Galleria Vittorio Emanuele II. The important renovation works of the Galleria facade created an artistic environment for an out-of-home communication.
Out There selected this prestigious and iconic Milanese monument for the Michael Kors spring campaign, timed during Salone de Mobile Exhibition and just before the 2015 Expo. The Galleria Vittorio Emanuele II is a true symbol of the city, it connects the Cathedral Square to La Scala Square, where the famous Opera House is located, and is considered the traditional Milanese salotto for business lunches or dinners. The Galleria also houses five star hotels and luxury boutiques.
This campaign marks the latest in a 3 year partnership between Michael Kors and Out There for the brand’s out-of-home communications world wide. A partnership which was renewed for 2015 – 2016.