Fendi “FF” Reloaded Launch

Fendi is an Italian luxury fashion house producing ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925, the House of Fendi was launched by Adele and Edoardo Fendi in Via del Plebiscito, Rome. Since 1946, the five second generation sisters (Paola, Anna, Franca, Carla and Alda) joined the company while Karl Lagerfeld joined the fashion house in 1965, and became the Creative Director for Women’s ready-to-wear, which launched in 1977. Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men’s lines. Fendi is a member of LVMH group.

In spring 2018, Fendi launched their new “FF” Capsule Collection. Designed by Lagerfeld in 1965, the “FF” logo and new Capsule Collection celebrates the heritage of the Roman house and the iconic FF symbol. It was previewed on Net-A-Porter on 13 April, before being available in selected Fendi stores and on fendi.com.

Issa PR collaborated with Fendi to support the exclusive London launch, which included a prestigious party underground in London at Leake Street Tunnels with musical performances by RAYE and G-Eazy. Issa PR helped to secure and dress Def Jam artists, Big Sean and Grammy-Award nominated star, Jhené Aiko. Coverage of the party and Sean / Jhene included: Evening Standard, ES Magazine, WWD, Wonderland and many others. Notable attendees included DJ Diplo, and designer, Giles Deacon.

Iconic music duo, Big Sean and Jhene Aiko released their collaborative album Twenty88 in 2018.

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