• Categories: Lifestyle
  • Client: Absolut

The Absolut Company’s new luxury vodka Absolut Elyx is Pernod Ricard’s first-ever, single estate vodka from Råbelöf Castle in Sweden. Making its exclusive debut at Art Basel Miami Beach, Absolut Elyx created a private pop-up club, Casa Elyx on South Beach at the new Edition Hotel during its opening week. Maintaining its heritage in style, substance and integrity, Absolut Elyx represents the intersection of modern day luxury, creativity and tradition. With bespoke cocktails, a rooftop plunge pool, secret speakeasy, hidden library, as well as exhibitions, talks and short films by some of Latin America’s most dynamic artists and institutions (Inhotim to Gaston Ugalde) - Issa PR launched Casa Elyx as the place to be during the prestigious art fair.

Issa PR generated over 1 billion impressions in one year for Absolut Elyx with campaigns such as the Art Basel Pop-Up. Coverage included outlets such as Vogue, CNN, The Huffington Post, BBC, Marie Claire, People, Haute Living, Forbes, NY Post, NY Observer, Daily Mail, Entertainment Weekly, and many others.