To celebrate their new up-and-coming artists during Upfront Week in New York, Def Jam Records tapped Issa PR to support the event. The Upfronts showcase Def Jam’s new musical talent, including five of the hottest artists signed to the label at exclusive events in Manhattan. These artists are the next generation of hitmakers - the new Rihanna, Kanye and Justin Bieber. A recent Upfront included: Alessia Cara (now Grammy-Award winning singer and songwriter), Elijah Blake, Lil Durk, Vince Staples, and August Alsina. August Alsina won BET's best new artist award in 2014 and has already collaborated with Nicki Minaj and Chris Brown. Elijah Blake has written top hits for Rihanna and Usher, including his #1 hit, Climax. Vince Staples was nominated for a BET High Impact Track.
Issa PR partnered with Def Jam on sponsorship and event support. The agency also drives strategic partnerships for Def Jam with brands to drive dynamic collaborations with the label and key artists, such as Casio, Heineken, Ciroc, Red Stripe and Uber, and many others.