Issa Journal

Agency news - hot off the press

Issa PR Heads To Thompson Square Studios

Issa PR begins a new chapter at Thompson Square Studios, located in the heart of chic SoHo, Manhattan. The luxury boutique penthouse features private studios, an exclusive bar and a screening room. Located in downtown New York, SoHo is a beautiful neighborhood that features some of the world’s most...

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Issa PR & Cache Launch Lareymondie’s Parisian Pop Up at ACME

Luxury boutique brand strategy and public relations agency, Issa PR hosted Lareymondie’s Parisian Pop Up at NY’s trendy ACME last month with Cache. The event to celebrate the French designer’s new collection included a live pop-up painting on the grand piano downstairs, alongside a display of this season’s latest...

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Def Jam Records – “On the Verge”

Last week Def Jam Records celebrated a new generation of rising young artists at an exclusive Upfront event for top media and influencers in NYC, entitled “On the Verge” at Kola House in the Meatpacking district. The Def Jam Upfronts featured breakout performances from this year’s group of up-and-coming...

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Exclusive New York Premiere of Award-Winning Documentary, “NANA”

Presented at the Museum of Jewish Heritage – A Living Memorial to the Holocaust with Young Friends of the Museum on May 11. A powerful and moving film will be making its highly anticipated New York premiere at the Museum of Jewish Heritage – A Living Memorial to the...

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Luxury Wine Retailer – Millesima Administers Early Release Notifications For Wine Futures  

Following the success of previous years, luxury wine retailer, Millesima USA, will continue to bring new world technology to old world wine this year with their innovative notification system for Futures. In anticipation of the 2016 En Primeur releases, Millesima’s alert system will notify customers of upcoming vineyard releases...

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Sanitov Studio Launches Groundbreaking Cargo Bike & Bicycle for Spring 2017

Innovative design company and think tank, Sanitov Studios is launching two new products this spring: an e-cargo bike, the “movE”, and a stunning single-speed bicycle, called simply “speeD”. The movE and the speeD will redefine urban mobility even if they offer different experiences. The product of six years’ dedicated work,...

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‘Defining Moments’ with Robert de Niro & McCaul Lombardi for Ermenegildo Zegna

Out There’s objective of the SS’17 campaign for Ermenegildo Zegna was to unfold the art of conversation through a dialogue between two successful men, Academy Award winner – Robert De Niro and actor, McCaul Lombardi. Photographed by Francesco Carrozzini, the campaign concept, ‘Defining Moments’, allows viewers a candid look...

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The Importance of Influencers in Luxury Brand Marketing

For those of us not familiar with Issa PR, please tell us a little more about your agency and background. Issa PR (www.issa-pr.com) is a luxury brand strategy and public relations agency founded 18 months ago, as marketing to prestige brands is profoundly different from traditional CPG or consumer...

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Finnish Art & Design On Display As The House of Finland Descends on NYC

Finnish Tech, Design and Art (FTDA), a non-profit organization that promotes Finnish creativity in the US through artistic expression, debuted The House of Finland this month in New York City. An exclusive four-day pop-up shop and festival featuring a series of events showcased Finnish art, design, music and gastronomy...

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American Hip Hop Artist Common Hosts Exclusive Listening Event for Upcoming Album “Black America Again”

American hip hop recording artist, Oscar winner, film producer and poet Common hosted an exclusive listening party on Thursday (Sept. 29) for his upcoming album “Black America Again.” The event – held at Material Good in Soho, NYC – featured music industry execs, journalists, bloggers and more, who listened...

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