Iconic fragrance, DAVIDOFF Cool Water and its brand ambassador, actor Scott Eastwood, worked alongside National Geographic Society’s “Pristine Seas” campaign this summer with an inspiring goal to protect 10% of the world’s oceans by 2020. Following their four-year partnership, Issa PR helped to launch a global campaign, including strategic media relations and visibility for an exclusive ocean conservation film featuring Eastwood. The international program, which includes beach clean-ups around the globe in the US, UK and Germany, will galvanize people to join the movement in protecting the world’s most precious, yet endangered natural resource. To date, DAVIDOFF has participated in 14 Pristine Seas expeditions from the Galapagos to the Desventuradas Islands in Chile to Mozambique, creating five marine protected areas totaling 1,713,518km2. Each bottle of DAVIDOFF Cool Water protects 10,000m2 of the ocean.
Launched in the UK, US and Germany, the campaign generated over 30 articles - over 250 million impressions. Key features included: The Huffington Post, AskMen, Hombre (Latin GQ), EcoHustler, Klatsch Trach, Nachhaltig Leben and BelMedia.