Out There is a creative, branding and media agency with offices in New York, Milan, Miami, Sao Paolo, Beijing and Shanghai. The agency produces innovative work for some of the most renowned brands in the world, including Calvin Klein, Z Zegna, Salvatore Ferragamo, and Tom Ford. Issa PR provides Out There with agency strategy and visibility, as well as media relations for their creative campaigns - including their recent “24/7: Be Your Own Style” campaign for Z Zegna.
Zegna is an Italian luxury fashion house that makes sophisticated men's clothing and accessories. The Z Zegna campaign, created and directed by Jacob Sutton for Out There, features a bold new energy and urban landscapes within a dynamic multimedia advertising campaign. Embracing the always-on lifestyle of the modern trendsetter, the "Be Your Own Style" campaign explores concepts of deformalization and sportification. The short film features professional parkourists in three locations in Milan and three moments in time. Three realities seen through the eyes of the Z ZEGNA man; a man who is impeccably stylish but expects nothing less than around-the-clock performance and functionality from his wardrobe. A combination of time-lapse recording of the protagonists in full motion highlight the fluidity of the softly tailored silhouettes with high performance trainers.